Mikado

A Japanese biscuit brand advertised in a very creative way when they came to the UK. Humour was the key element here and was very effective. The humour was relate-able and was prolonged with the way the characters stared at each other, the ‘boss’ with the stern and confused face and then of course the lady with her embarrassed face exchanging looks then looking away makes the audience feel embarrassed too. It had an entertaining element which will make the audience remember the product. In addition to this the slogan is very fitting for the ad too so everything works perfectly!

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