Kent Cigarette Advertisements

Kents Micronite filter advertising creatively through repetition of songs, slogans, and words including “best” and “good taste”. The films made for the advertisements portrays life’s situations and includes humour. Particular attention was always paid to how satisfying the cigarettes are.

Adverts even try changing consumer behaviour by asking them to try a carton of Kent and then trying their preferred cigarette to see how bad the taste is in comparison.