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The I AM NIKON campaign was definitely a creative thus memorable advertisement engaging with every medium possible and aimed to connect the brand’s heritage of professionalism, authenticity and innovation to an audience of aspiring photographers. It featured personal accounts of peoples lives in a form of photos captured with a Nikon and stating “I AM..” like the examples above. One of the most exhilarating ads was here the sheer extent of this campaign made it phenomenal with everybody joining via social media too with hashtags on twitter and youtube videos.